Brian focuses his consulting efforts on helping our clients improve the effectiveness of their sales and account management teams.

His work with our clients spans a variety of subjects, including:

Analyzing and segmenting markets;
Developing sales methodologies and sales management disciplines;
Training and coaching on sales and client relationship management skills;
Developing sales compensation and recognition programs; and
Aligning the sales culture with the broader organizational culture.

Brian enjoyed a 23-year career with Hewitt Associates where he led Hewitt's benefit outsourcing sales team. Brian managed a global team of outsourcing sales specialists. He helped grow Hewitt's benefit outsourcing business from a "concept" to the leader in the large employer segment.

In addition to his sales management responsibilities, Brian was directly responsible for selling and managing some of Hewitt's largest and most important benefit outsourcing client relationships, including: AT&T, Inc.; General Dynamics Corporation; General Mills, Inc.; HCA Holdings, Inc.; JPMorgan Chase & Co.; Inc.; Starbucks Corporation; The Walt Disney Company; and many others.

While at Hewitt, Brian spent twelve years on the firm's executive committee, where he shared responsibility for the strategic management and oversight of the firm's operations. Ultimately, he was part of the twelve-person team that was instrumental in leading Hewitt through its highly successful initial public offering. Subsequent to the public offering, Brian served as chairman of the firm's stockholder's committee.

Brian left Hewitt when he was invited to play a role in helping the city of Chicago secure the rights to host the 2016 Olympic Games. He spent three years helping Chicago 2016 develop and deliver their Olympic bid to the International Olympic Committee.

Jennie is an operational ninja. As such, she never considered herself a seller. But her natural ability, keen insight and unflappable determination to understand the client's problem. . . makes her an instinctual seller. She brings this problem-solving nature to everything she does-her family, her clients, our business (!)--and teaches those around her how to tap into this skill.

She is a strategic, collaborative, and process-oriented professional with a track record of creating and leveraging business alliances in the healthcare industry. Experienced in identifying, executing, and managing unique partnerships and initiatives that support new strategies and solutions. She is detailed, flexible, creative, and curious with an ability to shift between strategic vision and tactical implementation.

Clare Hefferren, Founder and President of Callosum, puts 30 years of marketing experience to work at Callosum. She began her career in graphic design and rose quickly to the position of creative director, working for marketing communications and dot-com companies in Chicago, Vail, Colorado and San Francisco. In the late 1990s she relocated to Venice Beach, California to become creative director of Homestore.com where her responsibilities included brand consistency following the acquisition of move.com. Drawn to L.A.'s apparel industry, Clare shifted her creative insights to fashion. As a senior brand manager at Putnam Sourcing Group in 2004, she guided 17 national accessory accounts. In 2005 Clare became design director for CellKeeper™ where she established the product in domestic and international markets.

The culmination of these interests and skills inspired Clare to develop and launch Callosum in 2005, a purpose-driven brand strategy firm for the outdoor industry. Equally comfortable in the backcountry and boardroom, she's committed to doing business for good - profit, people, planet, purpose.

Clare holds a bachelor's degree in sociology from Wittenberg University and a Professional Designate AA in merchandise product development from the Fashion Institute of Design and Merchandising. Her scholarly recognitions include membership in the Phi Theta Kappa Honor Society, a 2003 Product Development Award and valedictorian honors. Clare has been featured on television and in publications around the country. While based in Vail, Colorado since 2010, she travels nationally for client projects and public speaking engagements. Away from the desk, you're likely to find her on the trails as she's a sophisticated tomboy.